Rohtak-Sirsa Highway Just Got a New Destination: Aashram

If you’re driving down the Rohtak-Sirsa highway and spot a sign pointing toward Aashram, don’t be surprised, you’re not hallucinating, Baba Nirala ka asar nahi hai (yet). It’s just the most creative campaign you’ve seen in a while.
Right next to real cities like Rohtak and Sirsa, there’s an arrow directing you to Aashram, but this "destination" exists only on Amazon and MX Player. The brilliance lies in how naturally it fits into the landscape. For a second, you actually wonder if you could take that exit and find yourself in Baba Nirala’s world.

This kind of hyperlocal placement isn’t just creative, it’s memorable. Highways like Rohtak-Sirsa see thousands of travelers daily, from truck drivers to college students, and this clever twist grabs their attention in a way traditional billboards just can’t. It’s the kind of ad you don’t just pass by, you snap a picture, share it, and talk about it. “Yaar, yeh Aashram ka turn kahaan se hai?” becomes the running joke of every road trip.

But beyond the humor, it’s the campaign’s ability to blur the line between fiction and reality that makes it a standout. By placing Aashram among actual destinations, it creates curiosity and intrigue that sticks with you long after you’ve driven past.
With social media already buzzing with pictures of these highway signs, it’s clear Aashram’s marketing team knows how to create not just visibility but a buzz. And on the Rohtak-Sirsa stretch, one new “destination” is stealing all the spotlight.